Tuesday

Pete

A Brief Presentation:


Liz wells - A Critical Introduction

































From the Back Cover
Photography: A Critical Introduction was the first introductory textbook to examine key debates in photographic theory and place them in their social and political contexts, and is now established as one of the leading textbooks in its field. Written especially for students in further and higher education and for introductory college courses, this fully revised edition provides a coherent introduction to the nature of photographic seeing.
This revised and updated fourth edition includes:
    • Key concepts, biographies of major thinkers, seminal references
    • A full glossary of terms, comprehensive bibliography and new chapter abstracts
    • Updated resource information, including guides to public archives and useful websites
Individual chapters cover:
    • Key debates in photographic theory and history
    • Documentary photography and photojournalism
    • Personal and popular photography
    • Photography and commodity culture
    • Photography and the human body
    • Photography as art
    • Photography in the age of electronic imaging
This lavishly illustrated fourth edition includes over one hundred photographs and images, of huge diversity, in full colour throughout, featuring work from Bill Brandt, Susan Derges, Rineke Dijkstra, Lee Friedlander, Fran Herbello, Hannah Höch, Karen Knorr, Dorothea Lange, Chrystal Lebas, Lee Miller, Martin Parr, Ingrid Pollard, Jacob Riis, Alexander Rodchenko, Andres Serrano and Jeff Wall.

This book has helped me a lot when working on my essay. It has given me more insight on how to view an image in a more constructive way and being able to write about these topics.

Mary Warner Marien, Photography: A Cultural History



















From the Back Cover

Mary Warner Marien's book is interesting and provocative, and provides a new perspective on the history of photography. Each of the eight chapters takes a timeframe of between fifteen and nearly forty years in which to examine the medium through the lenses of art, science, social science, travel, war, fashion, the mass media, and individual practitioners.
These broad topics work alongside a fully developed cultural context in which the emphasis is more on key ideas than individuals. So the reader will follow debates such as the nature of invention, the effect of mass media on morality, the use of imagery as a tool of Western colonialism, and the role of the photograph in advertising, radical politics, and family life. "Focus" boxes highlight interesting cultural or controversial issues, for example "Photography and Futurism" and "Lewis Carroll's Photographs of Children." The author also pays close attention to how contemporary practitioners, commentators, and beholders have talked about specific works, the nature of photography, and the photographer's changing role in society.
In addition to representing the established canon of Europe and the United States, the book benefits from two decades of new research into non-Western photography and yields rarely seen work from Latin America, Africa, India, Russia, China, and Japan. Great names from the world over are well represented: Ansel Adams, Henri Cartier- Bresson, Louis-Jacques-Mande Daguerre, Walker Evans, Roger Fenton, Hannah Höch, Andre Kertesz, Dorothea Lange, Gustave Le Gray, Peter Magubane, Don McCullin, Alexandr Rodchenko, Cindy Sherman, Raghubir Singh, William Henry Fox Talbot, Andy Warhol, and Edward Weston. Additionally, featured in more detail in "Portrait" boxes are photographers such as Margaret Bourke-White, Mathew Brady, Manuel Alvarez Bravo, Julia Margaret Cameron, Gertrude Kasebier, Jacob Riis, August Sander, Alfred Stieglitz, and Shomei Tomatsu.

This book has given me a view of the history of photography and how this has changed our culture over that time.

Timeline

  • 1827 - Joseph Niepce creates first photographic image by using a method called Heliograph or sun writing.
  • 1839 - Louis Daguerre creates and invents the method of fixing images, also known as the daguerreotype, which is a method of fixing, one of a kind photographs to glass plates.
  • 1841Meanwhile In England, a photographer named William Fox Talbot created another type of fixing images called the calotype. This processing is very unique because its what we still use today, the negative to positive processing. Another added benefit to this invention is that photographs can be reproduced
  • 1851 The wet plate process was created which entailed added gelatine mixed with silver halides to glass plates, which improved exposure time to around 2-3 seconds. This is also known as the collodion process invented by Fredrick Scott Archer.
  • 1861 The first colour image was produced by James Clerk Maxwell.
  • 1888 Kodak Roll film was invented.
  • 20th Century
  • 1900 ‘Brownie’ The first mass marketed camera
  • 1926 The first 35mm Camera invented by Leica called ‘Lietz’
  • 1927 General Electrics invent the first modern flash bulb
  • 1933 Henri Cartier Bresson Decides to move from painting to photography.
  • 1936 Development of Kodacrome the first multi-layered colour film
  • 1947Magnum Agency was founded by Henri Cartier – Bresson, David Seymour and Robert Capa
  • 1968 First Image of earth from the moon.
  • 1978Konica introduces the first point and shoot, auto focus camera to appeal to the mass market.
  • 1988 Canon demonstrates first digital camera
  • 1990 adobe Photoshop is released.
  • Internet is introduced  to the masses

    21st Century Camera phone released.
    invention of 3D movies.
    Website evaluation 
    Magnum are a photographic agency that accept only the most prestigious photographers, 
    Here is where i found more information about Henri Cartier - Bresson that helped me in my essay, 
    The site itself is very easy to navigate round with the main links being Agency, which is about Magnum itself, Photographers, which has a list of all the photographers that magnum represents, Events, which is a page dedicated to all the events by the magnum photographers, In motion which is the multimedia part of the website with things like essays and video podcasts.
     

Monday

Diesel T.V Advertising Campaigns

I have created this blog because I wanted to include video advertising in my project, I believe that t.v advertising is a big part in the commercial world and felt it a shame to leave it out when working on my research. 

So here is a few video advertising campaigns from Diesel Jeans


This video is using a combination of sexy and comedy whilst trying to sell its products. Its a very quick and effective way of selling a product.


Again this is using comedy as way of selling, not so much a product but the image brand its self.